Smart pushes innovation in schools with nationwide roadshow

Jun 09, 2015
The activity is organized as part of the Smart Wireless Engineering Education Program (SWEEP), the biggest industry-academe linkage program that seeks to enhance engineering and IT education in the country.
Undisputed leader in mobile Smart Communications, Inc. (Smart) is holding a roadshow this June in engineering and IT schools all over the country to promote the culture of innovation among the youth.

The activity is organized as part of the Smart Wireless Engineering Education Program (SWEEP), the biggest industry-academe linkage program that seeks to enhance engineering and IT education in the country. 

“Smart has built a reputation for innovation, having introduced world-first wireless services that made affordable mobile communications services accessible to more Filipinos.  We want to further bring this culture of innovation in schools and universities, and encourage students to develop mobile applications that will empower Filipino communities,” said Ramon R. Isberto, head of Public Affairs at Smart.

Six sites have been identified for the first run of the roadshow from June to August this year—Adamson University in Manila; Mariano Marcos State University in Batac City, Ilocos Norte; University of San Jose Recoletos in Cebu City; University of Southeastern Philippines, Davao City; Angeles University Foundation in Angeles City, Pampanga; and University of Santo Tomas in Manila.

The half-day roadshow was designed to provide students and mentors the opportunity to learn, and be inspired to pursue innovation while in school.  During the roadshow, Smart will conduct a workshop, and will have as speakers SWEEP alumni that have successfully transitioned to the startup community.  

For instance, Smart will be conducting a User Experience (UX) Design Workshop to underscore the importance of usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction, and marketing in designing a digital product like mobile applications. The workshop will be conducted by User Experience Manila (UXMNL), a company devoted to building a community of UX, CX, and service designers in the Philippines. 

“We have integrated a UX Design Workshop into the SWEEP roadshow to emphasize the impact of overall user experience to the marketability of a digital product.  This workshop will make the students more attuned to what the market requires in terms of user experience.  We have learned that this, too, is important in coming up with successful and meaningful technological innovations,” said Stephanie Orlino, senior manager for education programs at Smart Public Affairs.

With this roadshow, Smart aims to get more students from schools all over the country to participate in the 12th SWEEP Innovation and Excellence Awards with this year’s theme of “Enabling Lives through Mobile and Digital Innovations.”

Starting this year, the 12th SWEEP Awards will be open to all college students.  Smart will require participating teams to come up with mobile applications that address consumer pain points in the following areas: Consumer, Business to Business, Social Innovations, Big Data, and Machine-to-Machine or Internet of Things.

The grand champion will win a cash prize of P300,000, while the second- and third-placers will win P200,000, and P100,000, respectively.  Schools of the winning teams will also receive grants.  

For more details about SWEEP, and the SWEEP Awards, click on