Smart kicks off ICT month with SWEEP roadshow

Jun 16, 2015
Wireless services leader Smart Communications, Inc. (Smart) recently kicked off Information and Communications Technology (ICT) Month with a half-day workshop for students of Adamson University, the first leg of a nationwide roadshow aimed at promoting innovation in schools.
Co-organized with User Experience Manila (UX Manila), the roadshow is part of the Smart Wireless Engineering Education Program (SWEEP), the country’s biggest linkage program between the industry and the academe that seeks to enhance engineering and IT education among students. 

The roadshow was launched to promote SWEEP’s annual technology competition to schools all over the country. The 12th SWEEP Innovation and Excellence Awards will showcase disruptive mobile innovations that address existing pain points or a community or a segment of the population building on the theme, “Enabling Lives through Mobile and Digital Innovations.”

“Over the years, we have seen entries for the SWEEP Awards evolve from mere prototypes that are in compliance of a thesis requirement. In recent years, students are already submitting market-grade concepts and prototypes that actually address existing pain points and have potential for commercialization,” said Ramon R. Isberto, head of Public Affairs at Smart.

“Throughout this process, Smart is making available to the participating teams valuable industry insights, as well as training programs that will empower these young innovators not only to design a working prototype but also develop a business model so they can make money out of their product,” added Isberto.

This year, Smart and SWEEP are taking things further by delving into the user experience, so students will take it into account when developing their digital product.

UX Manila, a company devoted to building a community of user experience, customer experience, and service designers in the Philippines, conducted a User Experience Design Workshop to emphasize the importance of usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction, and marketing in designing a digital product like mobile applications. 

“The workshop is designed to make the students more attuned to what the market requires in terms of overall experience when using the product. A positive user experience is also important in coming up with successful and meaningful technological innovations,” said Stephanie Orlino, senior manager for education programs at Smart Public Affairs.

Around 150 communications engineering and IT students joined the roadshow in Adamson. During the UX workshop, the students, in teams, were asked to design a mobile application or website to help subject persona look for a dormitory in Metro Manila taking into account security, accessibility, and affordability. 

Smart will have the second leg of the roadshow on June 26 at the Mariano Marcos State University in Batac, Ilocos Norte.  Succeeding legs scheduled up to August will be held in the following: University of San Jose Recoletos in Cebu City; University of Southeastern Philippines, Davao City; Angeles University Foundation in Angeles City, Pampanga; and University of Santo Tomas in Manila.

Starting this year, the 12th SWEEP Awards will be open to all college students.  Smart will require participating teams to come up with mobile applications that address consumer pain points in the following areas: Consumer, Business to Business, Social Innovations, Big Data, and Machine-to-Machine or Internet of Things.

The grand champion will win a cash prize of P300,000, while the second- and third-placers will win P200,000, and P100,000, respectively.  Schools of the winning teams will also receive grants. 
For more details about SWEEP, and the SWEEP Awards, click on

Smart kicks off ICT month with SWEEP roadshow

Students of Adamson University discuss with their teams the design of the website/mobile app that will address the need of the subject persona during the UX Design Workshop conducted by UX Manila with the support of Smart.

Smart kicks off ICT month with SWEEP roadshow

Smart holds the 1st leg of SWEEP Roadshow in Adamson University to promote innovation in schools. In photo are Adamson University’s ECE Department Chair, Atty. Alfredo Ganggangan (3rd from left) and Computer Studies Department Chair, Prof. Raquel Bermudez (5th from left), Stephanie Orlino, senior manager for education programs at Smart Public Affairs (2nd from left), and Phil Smithson, co-founder of UX Manila (2nd from right).